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A trademark is a word, phrase, symbol or design, or a combination of words, phrases, symbols or designs, that identifies and distinguishes the source of the goods of one party from those of others. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Throughout this booklet, the terms "trademark" and "mark" refer to both trademarks and service marks. A collective mark is a trademark or service mark used, or intended to be used, in commerce, by the members of a cooperative, an association, or other collective group or organization, including a mark which indicates membership in a union, an association, or other organization.
The Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks (Madrid Protocol) is an international treaty that allows a trademark owner to seek registration in any of the countries that have joined the Madrid Protocol by filing a single application, called an "international application." The International Bureau of the World Intellectual Property Organization, in Geneva, Switzerland administers the international registration system.
A complete flow of the registration process followed by our trademark attorney is illustrated below:
 
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Trademark law has developed over the years beginning with common law which was finally codified in what came to be known as the Lanham Act. The courts of law have contributed highly in the interpretation of the Act and have laid down precedents for a better understanding of the law. For a review of some of these landmark cases, see "Trademark Case Law"
For more details on trademarks see our Frequently Asked Questions (FAQs), in "Basics of Trademarks".
 
For trademark assistance contact our US trademark attorney or fill out the trademark application at Trademarks Application
 
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